Metal Kitchen Cabinets
Steel kitchen cabinets were immensely popular in midcentury America following World War II — we’ve identified more than 70 vintage brands. Considering that Americans are now comfortable with the idea of ready-to-assembly AND considering the renewed popularity of retro style AND considering that, according our price comparison, Bertolini’s steel cabinets appear to be competitively priced vs. Ikea’s fiber- and particleboard cabinets, the question now is: Can Bertolini win over a new generation of buyers in the U.S., the world’s largest market for cabinets, to the value, benefits and aesthetics of metal kitchen cabinets?
Metal Kitchen Cabinets
If you are tired of looking at your old chipped, peeled, drab metal kitchen cabinets, take a trip to the hardware store for a can of paint. Paint offers a fast, easy and inexpensive way to give any cabinets a quick makeover. Painting metal can be tricky, but with a little knowhow and the right products, you can give your kitchen a whole new look.
Metal Kitchen Cabinets
There are clear advantages in choosing BertoliniReady To Assemble Kitchen Cabinets when you compare our quality, cost and benefits. We offer a variety of very unique options in DIY Kitchen Cabinets only available in steel, which sets us apart from other kitchen cabinets you may have seen in America.
Metal Kitchen Cabinets
Garcia acknowledged that a challenge in the U.S. will be reintroducing consumers to the benefits of steel kitchen cabinets. Here, everyone is now accustomed to wood — even though we may have memories of these cabinets. Luis himself remembers steel kitchen cabinets from his childhood — they were avocado green, and he thinks that his mother bought them from Sears.
Peacock Blue Kitchen Cabinets: “The cabinets in this kitchen are made of powder-coated stainless steel, so they're not only pretty, they're pretty permanent. The company that made the cabinets, St. Charles, is now owned by Viking, which means you can order appliances in the same color.”
Bertolini seems to offer several benefits at similarly competitive prices. Not only does Bertolini make steel cabinets, but its KD sets are ready to rock and roll — they include legs, cabinets pulls, the laminate countertop and — get this — on sink bases, you get a stainless steel drainboard sink. I priced out a basic 30″(ish) sink base + sink + countertop at both. According to my comparison, Bertolini’s current list price is less — even so, they are made of steel — like Superman! Note, there are a few product differences in my price comparison, though: Bertolini’s standard cabinets are about 3.5″ less deep than Ikea’s, and Bertolini’s larger drawers are wire bins. And, there is the issue of shipping. I am not Consumer Reports, though! There may be other pros and cons — on both sides — that we can assess when Bertolini’s cabinets can be placed side-by-side with Ikea’s and when consumer feedback about Bertolini’s entire value proposition — design + quality + price + ease of assembly + purchase experience — starts rolling in.
Watch out, Ikea: Bertolini Steel Kitchens, which has been manufacturing metal kitchen cabinets for 45 years in Brazil, is making its move on the U.S. market. Offering affordable, ready-to-assemble steel kitchens with seven door styles, Bertolini has signed six dealers in Florida, with more in the works.
Another photo of Classica in the showroom – Classica has slab doors, which is what we see most on vintage steel kitchen cabinets. It is the only door style that comes with metal pulls — these are aluminum And, it also is the only door style that costs more than the others.
Hackel Construction, Inc. remodeled this 1950's kitchen by having the Geneva brand metal cabinets removed and professionally repainted. New counter tops, sink, floor tile, tile backsplash and light fixtures completed the project. For more information visit Hackelconstructioninc.com
Luis Garcia, director, Bertolini Steel Kitchens USA, is leading the effort to set up distribution and sales here. In a phone interview, he told me that as Bertolini has become increasingly efficient, it’s been able to grow into new markets. The company today sells $300 million (USD) worth of steel kitchen cabinets globally. Latin America as a region accounts for the majority of sales. Bertolini cabinets are sold in Walmart in Mexico! Sales in South Africa also are strong.
Indeed, Garcia told me that Bertolini had looked at entering the U.S. market ten or 12 years ago, but a research firm advising the company expressed concern that consumers in the U.S. were not yet familiar enough the “knockdown” (KD) concept. That’s industry speak for assemble-it-yourself. Today, though, Ikea kitchen cabinets have taken the mystery out of the idea and in fact, those Ikea cabinets arguably have a cult following — at least at that price point in the market.
Unlike Wood, Steel does not harvest any type of insects. Providing a Healthier Home with no insects on the appliances or cabinets. Thanks to an electrostatic paint system developed by Bertolini Ready to Assemble Kitchen Cabinets, insects cannot find food particles in the steel and bacteria cannot settle on our surfaces as they are smooth and without pores.
Pest Free EnvironmentUnlike Wood, Steel does not harvest any type of insects. Providing a Healthier Home with no insects on the appliances or cabinets. Thanks to an electrostatic paint system developed by Bertolini Ready to Assemble Kitchen Cabinets, insects cannot find food particles in the steel and bacteria cannot settle on our surfaces as they are smooth and without pores.
If you are shopping for a new kitchen, look no further and consider Bertolini Steel Kitchens. BertoliniReady To Assemble Kitchen Cabinets offer an excellent combination of features in terms of variety, comfort, beauty, durability and strength.
There is something really likeable about Allegra. For a midcentury modest — or modern — kitchen, the curvy pressed metal under the door and drawer pulls soften the contemporary edge imposed by those long cabinet pulls. That is: Modern — but not eschewing all ornamentation. The whole look reminds me of the earliest Genevas, with their plastic recessed handles. A few other early steel cabinet designs also had reminiscent curves. For the dampering effects of these Goldilocks curves on the contemporary pulls, Allegra is my favorite door style.
In a news release earlier this month, the company said, “their entry into the U.S. market marks their intentions to extend the availability of their exclusive DIY modular steel kitchen cabinets to the entire North American region.” Stay tuned, Canada!
“Pratica” is the name for Bertolini’s value-priced package of pre-selected Allegra cabinets, all boxed up and ready to go. Perfect for a small kitchen where a no-muss, no-fuss, low-priced installation is desired. There are a couple of different options, you can see them in this snip from the Bertolini-Brasil catalog:
Eco Friendly for a More Sustainable WorldOur Ready to Assemble Kitchen Cabinets are made of Steel, which is one of the most recycled materials in the world. 100% recyclable, and hence it is not harmful to the environment.
Bertolini points out: “Apart from the fact that they are Ready-to-Assemble (RTA), the cabinets are affordable and very easy to maintain, largely due to the mere fact that they are made of steel. The inherent properties of steel are passed on to the customer and maintained in the finished end-product line, such as being recyclable, non-toxic and harboring the ability to withstand harsh outdoor elements.”
As another example of a benefit, Garcia told me that they just finished a project outfitting 35 kitchens in St. Croix. St. Croix has a terrible termite problem, so the property owners wanted steel cabinets.
Coinkadinkally, we had a reader — Gert Berntsson in Sweden — post his Allegras on our Facebook page earlier this month. You can see their shape much better in his photos than in the CAD marketing images: Gert told me via email, “I always check out the local hardware stores when travelling, and years ago I found the steel cabinets.” I guess he then was able to obtain them locally, although I did not pursue those details.
I LOVE that ivory! I think that it makes the cabinets even more retro-looking . In general, my eyes can’t take bright white anymore. I would probably not pair it with white appliances, though. I’d go for stainless, or a color if I had the dough-re-mi.
Anticipating that I would ask about his impression of the quality, Gert said that he hasn’t handled a vintage steel kitchen cabinet, so could not make the comparison. He said that the sides feel “a bit thin/flexible — but I haven’t yet fixed them to the wall and floor. I will have them on plinths. The paint work is good, handles are plastic but acceptable. The doors/fronts are double skin and rather sturdy, some small dents can be found, probably from production rather than transport.”